About the Author


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John Zevitas, Esq.
Associate, Attentive Law Group, PLLC 

MerelyIP is written by John Zevitas, an associate for the Attentive Law Group, who assists entrepreneurs and businesses with their intellectual property and business law matters. His enthusiasm for trademarks, and all things IP, originated at the young age of 15 when he started his own hot sauce company. That experience taught him the true value of intellectual property and the benefits it can provide businesses of all sizes.  Since then, John has devoted his life and career to helping clients maximize the value of their trademarks and other intellectual property assets.

This blog was created in an effort to provide clarity for those unfamiliar with the world of intellectual property. News headlines are constantly filled with abstract stories about intellectual property but journalists never take the time to truly describe how these stories may affect you. It is my goal to dissect these stories, translate the legalese, and provide my readers with the information they need and want to know about the ever-changing IP landscape.

Please note that the views expressed on this blog are my own, and do not reflect those of my employer, the ABA’s Young Lawyer Action Group, or any of my clients.